Berkeley Haas MBA · AI for Business

Travis
Fraser

Cross-functional leader with 20+ years in sales, operations, and analytics. Fluent in data, strategy, and people. Currently at Haas, focused on AI, product, and what's next.

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Travis Fraser
About
Who I am

I'm a Berkeley Haas MBA candidate (AI for Business, 2025–2027) and currently a Graduate Student Instructor in Microeconomics at UC Berkeley. Before Haas, I spent a year as a Teaching Assistant for the Data & Decisions course — building AI-assisted grading workflows and Python tools that cut feedback turnaround by ~70%.

My career spans 20+ years across B2B sales, operations, process consulting, and analytics — from founding employee at a startup to managing a $4.5M regional market. I'm skilled in Python, Salesforce, SQL, and Excel automation, and I thrive at the intersection of technology and business strategy.

Outside of work: avid cyclist (14,000+ miles, mountain bike racer), intermediate Japanese speaker who has lived in Japan, and a proud member of the Eastern Pequot Tribal Nation.

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MBA, AI for Business — Haas
UC Berkeley · Aug 2025 – May 2027
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Graduate Student Instructor
Microeconomics · UC Berkeley
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UC Berkeley BA — 3.92 GPA
Global Studies & Economics · Graduated with Distinction
Skills & Tools
What I work with
Technical
Python SQL Salesforce Excel / VBA Automation Data Analysis AI & Machine Learning Prompt Engineering Google Analytics KPI Dashboard Design
Business
Product Management Process Improvement Customer Success Cross-functional Leadership Strategic Consulting Revenue Growth ERP Implementation Account Management
Certifications
AI & Machine Learning Generative AI for Business Leaders SQL Essential Training
Languages
English (Native) Japanese (Limited Working) Spanish (Limited Working)
Interests
What I'm excited about
🤖
Artificial Intelligence
How AI is transforming products, workflows, and entire industries. Certified in AI/ML and Generative AI for business.
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Product Management
Defining what to build, why, and for whom — and leading cross-functional teams to ship it.
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Operations
Designing systems and processes that scale. From ERP migrations to KPI dashboards built from scratch.
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Data & Analytics
Finding the signal in noise and driving action. Currently teaching data-driven decision-making at UC Berkeley.
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Japan & Language
Visited 5 times, lived 4 months (Meiji Gakuin University), pursuing an AA in Japanese. Fascinated by the culture.
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Cycling & the Outdoors
14,000+ miles, 2M+ feet climbed. Raced XC, Enduro, and Downhill MTB. Also trail running and hiking.
Background
Where I've been
Graduate Student Instructor — UC Berkeley
Present · Microeconomics
Lead instruction for Microeconomics at UC Berkeley, supporting student learning and working closely with faculty to deliver course material.
MBA, AI for Business — UC Berkeley, Haas
Aug 2025 – May 2027
Focused on AI, product management, and operations. Building at the intersection of technology and business strategy at one of the world's top business schools.
Teaching Assistant, Data & Decisions — Haas
Jul 2024 – Aug 2025 · UC Berkeley
Built AI-assisted grading workflows and custom Excel rubrics that cut feedback turnaround by ~70%. Developed Python notebooks and prompt-engineered AI tools to aggregate survey feedback at scale.
UC Berkeley — BA, Global Studies & Economics
Aug 2022 – May 2024 · 3.92 GPA, Graduated with Distinction
Re-entry student. Golden Bear Orientation Leader. Study abroad at Meiji Gakuin University, Japan (Political Economy). Member of Cal Cycling and Native American Student Development group.
Regional Sales Manager — The Flexitallic Group
Mar 2018 – Aug 2020 · California
Owned the full California market for a $250M+ industrial leader. Grew territory from $3.6M to $4.5M+ in under 2 years. Implemented and customized Salesforce, built pipeline/forecast reporting, and secured a $3M contract in a non-traditional sector.
Customer Success, Operations & Marketing Manager — Hercules OEM
Jun 2015 – Feb 2018 · Lake Forest, CA
Built a "units of workload" account distribution algorithm and live KPI dashboard. Led the company's first marketing function and full-funnel rebrand, supporting $700K in new-account sales. Co-led the California branch for ~6 months and kept a team of 7–9 reps at 100%+ to quota.
Buyer, Export — JAE Electronics
Oct 2007 – Nov 2010 · Irvine, CA
Managed $7M in Japanese aerospace accounts (JAXA, Japanese Ministry of Defense). Redesigned RFQ-to-order workflows in Excel, increasing productivity by 300%. Received the 2009 Excellence in Service Award.
Founding Purchasing Manager — Rice Integration
Aug 2002 – Aug 2007 · Anaheim, CA
Employee #5 at a networking hardware startup. Built purchasing, shipping, and inventory management from scratch. Drove 15–24% profit growth through supplier negotiations and a new sales quotation tool.

Let's connect

Whether you want to talk tech, strategy, AI, or ideas — I'm always happy to chat. Find me on socials or drop me a line.

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